What is Staff augmentation and what is the difference with outsourcing?

In staff augmentation, the IT resources will join the in-house team in a single project, in either the short, medium or long term to fulfill specific tasks and help manage the workload. With outsourcing, an external company is responsible for managing and executing the project delivering the final product. The main difference lies in the control of the project. Now … why is this hiring model beneficial and seek IT talent in Latin America?

Benefits of hiring IT talent from Latin America

1. Similar Time-Zone

In contrast to Asia, the time zone difference with US allows Latin American staff to work with several hours of overlap with their clients. This allows remote workers to create better synergy in the day-to-day with your on-site team.

2. Cultural Match

Because the culture of the US has a strong influence in Latin America, there are similarities in the work styles and business approaches. Most of the tech talent already has experience working for US companies and startups. Moreover, these remote workers have high standards of English language skills given the client the assurance that when deploying the staff augmentation service there won’t issue communicating with the in-house team and managers.

3. A thriving pool of IT talent

Latam is known for having the best and highly-trained resources. The competitive skills that Latin-American developers, coders, and programmers can provide are in high demand because of their performance and high-qualified education allowing companies to get full support to any project.

4. High-quality productivity at less cost

Since the cost of living in Latin America remains lower than in the United States, desired salaries are often above the local market and below US t. A word talent pool with staff augmentation enables companies to reduce operational costs and focus on growth while workers deliver high-quality services for less than local workers.

5. Avoid IT Labor-shortage

The technology industry in Latin America is booming. The increase in the number of IT professionals in Latin America has been remarkable in recent years. This broad and well-qualified workforce is available US companies, in particular for the small and medium-sized ones, that cannot afford to pay the salaries required by local workers and need to fill a position in a short period of time

How to hire Latin American IT Talent and streamline the process?

Finding the best staff augmentation provider is the first step and Nearsure is the best nearshore company to partner with. With 12 years of recruiting experience in Latam, we are committed to helping US companies to build their teams with the savviest Latin American tech talent. Nearsure provides solutions and matches the right talent with companies´ needs.
Contact us and learn more about how can we help

Claudia Cejas

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Let’s start from the basic, being a food lover doesn’t make you an expert chef, does it? The same goes for Seo Copywriting. A copywriter has the ability to create creative, original, well written and engaging content for the audience. The experience and skill of writing come with the practice. A good copywriter, such as a journalist, first researches due to part of his or her job is to understand what is writing about, and then letting himself or herself go into writing.

A Seo is a professional who basically ensures that web content has visibility to the largest possible number of people. In other words, it optimizes the writing content to attract the attention of search engines, and position your website among the top rankings. Mr Google, today is actually a response engine. It uses algorithms that detect automatically some items( by the characteristics of the texts of the different sites) to decide its positions.

Why Seo Copywriting is a must?

With these two elements together, users will be able to see your Website in the first positions as soon as they make a search. In addition, they will remain there longer, being more interested in the informative content or services offered; and potentially having your business as a reference.

Static websites are already vintage, and as everything goes along with everything, digital marketing is the relative of the Web Design.

On the other hand, copywriting is the key to the creation of persuasive texts that seduce the client for your own benefit. But of course, it is necessary to have others “condiments” to reach massively our niche.

The balance is fundamental but the truth is not always a copywriter understands about SEO (whois in charge of seducing Mr Google), and vice versa. However, still possible to find professionals Seo Copywriters like the ones we have on Digital Communication CCC.

How a good Seo Copywriting works?

We have previously clarified that each article and page of any Web itself has to catch the reader and the potential client: from the information itself, as well as from the way it is communicated. Just have in mind what you are expecting when you read something on any platform.

*Keywords: They are those words that Google’s “robots” detect as most searched by users in relation to the theme you are posting. It is really important to know the right amount of keywords that should be incorporated into the text but must be introduced in a natural way. They bring more traffic (Seo) and have to be listed beforehand, prior to starting the writing.

The Seo copywriter also knows in which part of the text body it has to be included.

*The length of the article:  There is a minimum of 350 words and although there isn’t a maximum if is not a valuable content the reader can get bored.

*Meta-descriptions and labels: Essentials! They are those descriptions that are seen underneath the title in Google’s search interface. It must be concrete and summarize the content of the article. Basically, it is the first impression that will drive the people to click on the link.

The tags in the Seo copywriting help the user, and Google, to easily navigate in your website.

*Link building:  Add URLs links to your site is fundamental in Seo copywriting. The more you have, better. They must link to internal articles, as well as to our Social Networks. Moreover to other´s Websites with high traffic.

Is it time to hire a Seo Copywriter?

The important part of any business is not to lag behind with the advance of online sales. You can pay ads: FB ads, all very effective:  Instagram ads, Google Adwords, but this organic method is definitely crucial. Now that you know what Seo copywriting is and how it can help you, it’s time to choose a good professional! Did you find this article interesting and clarifying? Well, that means in Digital Communication CCC we have the best Seo copywriters then.

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Times are changing and the working methods too. On a daily basis as an Entrepreneur, you face the challenge to be 100% in every detail of your business. However, it is not always possible because the most critical tasks, such as attending or looking for clients, and managing the accounting require your full attention. For these reasons hiring a Virtual Assistant is the best and most cost-effective thing an Entrepreneur or a small business owner can do.

5 reasons why hiring a virtual assistant will bring you lots of benefits:

1. Let’s be honest you are not rich…yet: Business growth requires capital. Hiring a Virtual Assistant to reduce cost saving in labour costs as you don’t have to pay benefits or office expenses like rent or internet. In addition, you won’t pay for training or perhaps very little. Many Virtual Assistants already have the skills you need (like the VA we have in Digital Communication CCC). Lastly, the important fact of cost reduction in the wage. Usually, they charge per hour or assignment, on this basis you can hire them for a certain number of hours to fit into your budget and, eventually, add more hours depending on if a new business task emerges. You will definitely save money in the long run.

2: Your time is Gold! The most valuable asset in life is time, and time is money. To have a growing business you need time to think in Strategies, develop new ideas, forge new relationships and strengthen the working relationships you already have. As a result, all you have at this moment are hindrances to grow regardless of how much time you spend on daily basis locked in simple but extensive administrative tasks, like email management, customer support, community management or updating your Website. All assignments that push you away from your prime aim.

3 Delegating is important to improve the quality of your job. Let’s face it, you don’t have to do everything, even more, likely you don’t know how to do it, and is fine! Therefore, delegating tasks is an effective way to avoid becoming overwhelmed. Remember your sanity is crucial for your business success. You can prepare a list of tasks which a self-driven Virtual Assistant will organize and implement for you. Hiring a Virtual Assistant can teach you to create a team and place trust in her to finally can focus on bigger opportunities.

4: Strengthen weak areas: As we wrote above is not possible to be a jack of all trades! A V.A will make up for certain skill gaps in your organization. Since having more presence on Social Media creating outstanding content, accomplishing the various task on your behalf with the help of technology (not everybody is a tech-savvy), personalizing and prioritizing each customer inquiry. Ultimately, hiring a Virtual Assistant can pinpoint inefficiencies and streamline procedures helping everything run smoothly and increase productivity.

5: Escape from the employee’s drama: When you are a boss and you work in an office is common that take place disagreements between people. In that order, you must deal with this. Since VA does not work within the same walls of your business there´s little no conflict with others. Moreover, you wouldn’t deal with her dramas either.

With all these items listed above are no excuses to not get into a new work methodology. Remote work and freelancing are the cutting-edge hiring process. Now tell us what’s your excuse to not hiring a Virtual Assistant?

Claudia Corina Cejas

The post Why hiring a Virtual Assistant is the best investment as Entrepreneur? appeared first on Digital Communication CCC.

Most of the memes are captioned photos that are envisioned to be funny, often as a way to show ridicule human behaviour. Others memes can be videos and verbal expressions or express more philosophical content. But the humorous grabs people´s attention quicker than the deeper ones. A meme is a cultural idea which is spread from person to person via the Internet.

Listed are the best free apps for making memes

Meme Generator: Allows users to create funny memes that they can share with on social media and the internet. It has 500 high-quality meme categories, for example, captions don’t have a watermark and no ads!

Mematic:  This pretty self-explanatory app lets users add humorous captions to their own images and make free and funny posters with one or some images quickly. It can be downloaded for IOS and Android

Meme Factory:  Is an easy-to-use app that allows you to create memes with more than 125 templates available, that are constantly updated. Save data with this fast-app and then share easily.

Memedroid:  Aligned with an active online community, this application designed for both viewing and making memes allows users to add comments or rate others contributions, and obviously share them with friends. You can create form your own photos or use the templates

Meme creator: You can choose between 600 memes templates or use your photo gallery. Afterwards, you are allowed to gather them and create comics. Awesome stickers are ready to be used.

Choose between your free Apps for making memes and use them just for fun or for designing some funny content on your Social Media.  They definitely play an important part in how is the tone of voice of a brand, engage the audience and relax the people from seeing informative content all the time. However, should have a digital marketing strategy behind and the brand message should be clear and meaningful. We use them as a strong tactic in our Agency: Digital Communication CCC works with different clients on their Social Networks like Facebook, Instagram, and Twitter where memes shine most.

Claudia Corina Cejas for Digital Communication CCC

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Learning a new language like Spanish can take time and a lot of effort. Nothing better than take a lesson with a native Spanish teacher and afterwards be completely immersed in a country where the language is spoken. However, there are apps to start learning Spanish you can use to make the process a lot faster and less stressful at the beginning

Here are the 5 best apps to start learning Spanish:

1 Duolingo  This free app has a really high rating which means it’s able to serve its purpose of helping to learn the language. Like a game is a very enjoyable and easy way of learning new vocabulary, basic grammar, and simple conjugation. It makes it through reading and repeating Spanish sentences after listen to a native Speaker, playing with multiple choices, creating a sentence and matching a picture to a word. We can’t avoid mentioning its lack of heavy grammar make it a good tool to have a basic conversation if you are sightseeing Barcelona or Buenos Aires, but is not your best friend if you want to pass a Spanish exam or have a philosophical conversation.

2.Rosetta Stone Is famous due to an immersive language learning. You will be taught the Spanish through Spanish like a young kid in primary school. No translation was offered as the whole idea is that you will just “figure it out” intuitively. You can schedule a live tutorial lesson with a teacher and even have conversations with native speakers. A free trial version can be downloaded for free but full features have a pricey cost

3.Cat Spanish Is another free app for learning Spanish with a fun interface. It designs involves cats, they run the whole app being a funny approach to the language, definitely is an original way to catch up your attention. This uncommon experience also allows you to add friends to different games and lessons and compete with each other checking the progress. This exciting app makes smooth read about grammar and memorizes sentences and vocabulary. The full version is not free.

4.FluentU  The app is unique in that it’s based on real Spanish videos, commercials, news, and music. Beside inspiring talks turning these effective options into a language learning the effective process. This means you can immerse yourself deeper into the language. You’ll learn Spanish as it’s spoken in real life with different topics like movies, TV shows, and sports. Moreover, you are able to change the level of complexity what makes this app ideal for learners with different levels of proficiency. This app has only 15 days free

5.Memrise This IOS free app helps you learn the language through memorization of Spanish words. It has different modules and lessons to better understand the language for eg “Spanish Vocab by frequency”, “Advanced Spanish”, and “250 most commonly used Spanish words”. Each lesson generally has 15 new words to study with its translation in English as well as an audio recording of each word.

The funny part it won’t be pure repetition but hilarious and entertained sentences. It’s much more memorable because sometimes it comes with a ridiculous picture too. To sum up, Memrise is highly recommended to get rid of the tedious memorization changing the strategy of learning a foreign language in a serious way for some pretty slick humour.

Now you have our list of the best apps to start learning Spanish. Will you start learning this sensual language? Which app will you choose to bolster the classes with a native Spanish teacher

Claudia Corina Cejas for Chica-Chico Spanish lessons.

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Frustration is a feeling we’ve all experienced. and the key is to learn to face it and even learn to live with it like if we were a couple. We should take it as a springboard to continue seeking all the objectives we set for us, including being a successful seller.

Despite sometimes we may not believe that sellers are human beings…we can affirm they are  ;P.  What’s more, they constantly face this emotional state. The key point is the tolerance to frustration, an important human quality to be successful in sales as well as in life.

With the cutting edge of technology and digital marketing breakthrough, the different Social Media has grown, and the sales competition is almost overwhelming. Consumers have access to thousands of sales offerings, with just one click, however, can take a long step from the desire of buying a product or service to the final action. Essentially, it’s very important for a sales team to take on this enlightening idea into their mind, because, every seller ineluctable will be dealing with a hesitant buyer or face many rejections when trying to concrete a sale.

How do you handle the frustration tolerance when you aim to increase your sales?

In order to rise up the level of frustration and not feel good as a salesperson, three main points must be taken that will push positive sales results.

Self-acceptance and review what happened: We must accept that no one is perfect, be indulgent with oneself, and also is important to understand that everything can be learned. Skills are improved and refined, and experience allows us to figure out which is the best way to reach people.

Meditate: Deeply analyze what occurred. How were all the customers who have not accepted the product offered? What speech has been used for selling? How were the initial approaches? You should never be satisfied with only one selling technique. On the contrary, you must be evolved, reconsider your tactics and redesign them. There is a vast human database that can guide you: basically, all those people who have said no before.

Facing the unavoidable: Eventually, the denial will come, you can´t avoid it yet face it, and take it as a strong pill to encouraging you to convince another potential customer. You don’t have to regret the missed opportunity or remain with the NO, but above all, you should never feel defeat. Because finally, I want to tell you a secret that has to remain between us: the YES, at some point, ALWAYS comes.

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WordPress VS Wix: Street-fight

Both CMS are functional for beginners because of their simplicity and accessibility, as well as their ease of customization.

Wix offers a quick and free solution, providing automatically hosting and domain but constrainedly includes a Wix extension. However, if the objective is to show itself as a professional brand: well.. the fruit is not always sweet… due to in that case is essential to have your own domain. WordPress, on the other hand, does not enable the domain although the acquisition process only takes a few minutes. Also, is free download it.

With Wix you can choose between different templates and with an editor, you are able to modify text, images, colors and so on to end up publishing the Website: As far as apps are concerned, it only has 288 and no adjustments are possible.

It e-commerce is fine for simple products, but unfortunately, beyond short text fields, you cannot customize the information. Moreover, this feature is only available on paid plans that cost more than a regular Wix site. Regarding data security, all the content is exclusively hosted on its servers and cannot be transferred anywhere else.

When installing WordPress, the number of themes obscenely overtake Wix’s, while if you’re feeling adventurous like Indiana Jones, it’s possible to create everything from zero with Widgets. It has over 53000 plugins adding or adjusting functionalities, plus those that are paid. And maybe if you have a developer friend, to whom you have paid several beers in the past, and now he wants to lend you a hand, he can absolutely modify the code.

With WordPress you always have full control of everything, having security and backup plugins. Regarding e-Commerce, it has a huge portfolio of add-ons that expand the online store displaying products.

If you just want a simple way to create a Website and don’t worry about Security data or the versatility to customize a site, then Wix is probably a good choice. Just remember – if you decide in the future you would like more updates, there is no migration available. So why not think ahead?

And what about Squarespace?

As WordPress cheerleaders, we must say that the differences already listed are the same. Wix and Squarespace are quite similar, but not 100%. WordPress, in this case, is the referee of the fight between his smaller rivals.

It is also important to point out some differences between these two. Wix has more than 500 templates while Squarespace, just 40 (Knock out). Wix is free but you have to pay if you want to remove the advertising. Squarespace offers 15 days trial, and then must be paid 12 dollars if you want to continue working. Is expensive or cheap?  It’s up to each pocket. Wix wins the fight for points thanks to its cost, technical support, and smoothness, although Squarespace almost defeated on the field, resist the battle with their striking designs and their compatibility with mobile phones and tablets.  Last but not least, once you have chosen the template on Wix, there is no turning back without having to rebuild the whole site, whilst with Squarespace this is possible.

“Hips don’t lie”, Shakira sing, and WordPress numbers either.

For your final decision, we must add that 75 million websites are made with WordPress. More than 26% of all sites are built by this CMS, topping others by 50%.

The post WordPress: Why it’s better than Wix and Squarespace appeared first on Digital Communication CCC.

It was the Achilles heel of Superman, the Kryptonite was the only mineral that weakened the great Superman by nullifying his powers. And if now you have been listening frequently the word “cryptocurrency” and even more the popular “Bitcoins” and you have no idea what they are talking about. Well, like Superman flying to the bright moon, we will give light to these concepts and perhaps you may be encouraged to handle these new virtual currencies, where the new-pop Bitcoins are the “Justin Bieber” if we talk about virtual money. To be more clear and concise there are many coins that cannot be touched but are used as such: being a payment solution same as the cash but outside of the control of the government and financial institutions. As a hippie community that is organized in assemblies within a capitalist country.
The Bitcoin like the Justin Bieber monopolizes praise, mistrust and is out of control as a new star. While its value and regularization are made by users and its lack of limits means that it does not have inflation. Everything depends on its supply and demand. More Bitcoins we want more will be produced. To metaphorize, as long as Justin has more fans more records he will release; therefore, we will have Bieber for a while … If this is good or bad for the society … Well, we leave it on your side.

Claudia Corina Cejas
Text written for BUX

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